By Dan Kennedy

I want to tell you about a moneymaking tool extraordinaire, that I have invested 19 years in making. It is called POWER POINTS, and it is, by far and away, the most valuable and important tool or product of any kind I've ever brought forward, and I can't wait to describe it to you in all of its glorious detail.

The problem: how to access what I know efficiently, to get what you need, when you need it.

The answer: Power Points.

Let me explain how this tool was built.

Two years ago, a very capable editor and organized-thinker, very familiar with my work, took everything we could find that I had said, taught, recorded, or written, published and unpublished, even consulting session notes, since 1975.......quite literally a trailer-truck full of raw material......and set out to edit out all the duplication, pull together all the gems, and get it organized into categories and disciplines, somewhat like an encyclopedia. It took her nearly an entire year of very dedicated effort. I invested a large sum of money in her efforts. Now I've been working with what she delivered, to make it even more useable and accessible.

In total, 19 years of my experience and nearly 3 years of arduous labor have gone into assembling POWER POINTS for you.

Here was my goal, my idea:

At any time, for any specific purpose, you could go right to the proper place in this tool and get a quick, concise refresher- what would Dan Kennedy think and say about this?

So, let's say you're getting ready to go and give a speech, to persuade 10 or 10,000 to accept your proposition or buy your products. You could instantly yank me into the room and get a quick download of my best advice and strategies for group selling, platform selling, and public speaking.

Or let's say you're putting together a new sales letter or advertisement, and you're stumped on the offer. You get me to instantly beam down into the chair next to your desk and reel off my very best suggestions for building the most powerful, magnetic offers possible.

Or, you're about to get on the phone and negotiate a deal with a particularly difficult client. Blink your eyes like Barbara Eden and -- zap -- there I am, to go over a handful of key ideas about winning in negotiations.

I'm at your beck and call. Anytime. As needed. As often as needed.

Many of my students have been asking for a resource like this for years. Maybe you're one of them. It's finally here. Now you can keep me on the shelf right next to your desk, ask me a question any time you want to, and get an instant answer. (If you've profited at all from what I've provided to you so far, why wouldn't you jump at this?)

A Power Point is something so important, so critical, so pivotal that it alone can make or break the project, the marketing piece, the ad, the letter, the phone call, the presentation, the entrepreneurial plan of action.

A Power Point is something so useful, influential and effective it can resolve even a seemingly enormous problem, can break through paralysis of analysis, provide light in darkness to show you the best way out.

A Power Point is THE factor, the idea, the principle, the truth that makes THE difference between success and failure.

In my new POWER POINTS Manuals, I've identified 979 of these Power Points, divided into 3 main categories:

1. Advertising, Marketing & Sales
2. Personal Achievement & Productivity
3. Entrepreneurship & Business Success

......but there are a gazillion sub-categories. Just for example, in "Advertising, Marketing & Sales," there are sub-categories like: Headlines..... Offers..... Guarantees...... Consumer Psychology..... Multi-Step Marketing..... Lead-Generation..... Sense Of Urgency..... Positioning..... and many, many more.

Here's just a tiny sampling of the gems to be found in POWER POINTS:

1. The paradigm shift in how you see yourself, that produces enormous, fast gains in sales and profits.
   
   
2. What is the secret of the entrepreneur who can take risks without worry?
   
   
3. What to do if everybody hates your idea?
   
   
4. The best piece of people management advice that everybody ignores.
   
   
5. THE Cardinal Rule of Delegation.
   
   
6. THE financial secret that pulls extraordinary profits from ordinary businesses.
   
   
7. Why increasing sales is rarely the right #1 priority.
   
   
8. The Three Rules Of Management that prevent panic, insure objectivity instead of emotional response, and foster calm peace of mind.
   
   
9. How the Mini-Conglomerate Strategy can conquer most entrepreneurs biggest, most frequent reoccurring, most distasteful problem.
   
   
10. How to look at customer retention.
    
    
11. What one ingredient should every product have, before you invest in marketing it?
    
    
12. How to create a Cash Flow Surge when you need it most.
    
    
13. What single, reoccurring decision has more to do with your long-term success in business than any other decision you'll ever make and why do most entrepreneurs blow this one more often that not?
    
    
14. The power of parasite marketing: how to create marketing capital out of thin air.
    
    
15. What is the purpose of being in business? (Most entrepreneurs have this all screwed up!!!)
    
    
16. The power of overhead creep.
    
    
17. Why EGO is your worst enemy, and how to protect yourself.
    
    
18. The Five Rules Of Business that, followed, virtually guarantee ultimate wealth.

SALES:

1. The only kind of question to ask when closing a sale.
   
   
2. How a simple misunderstanding costs most professional offices, service businesses and stores small fortunes year after year.
   
   
3. What you must know about offending people.
   
   
4. The one thing every prospect, customer or client wants so desperately that they will buy just about anything from anybody who can fulfill this primal need.
   
   
5. How to make price a non-issue every time! (2 simple techniques that take price out of the buying decision, even in price sensitive businesses filled with cheapest price competitors!)
   
   
6. In person-to-person selling or negotiating, the most important trick that melts resistance away.
   
   
7. The power of package selling.

ADVERTISING:

1. What is more important than creative, copy, offer, target markets, etc. in making your advertising pay off?
   
   
2. How to (at least) double the readership of just about any ad.
   
   
3. THE most effective kind of direct-mail campaign.
   
   
4. How to use five Emotional Factors to make advertising sizzle.
   
   
5. What is THE one thing people are eager to buy, above all else?
   
   
6. The power of unfair comparison.
   
   
7. The two most frequently made mistakes in advertising.
   
   
8. Two magic words that boost the pulling power of most headlines.
   
   
9. The power of the right offer.
   
   
10. Two obstacles that even the very best copy, message and offer can never overcome.
    
    
11. Why should you advertise? (Believe it or not, most people don't know, and waste a lot of money as a result.)
    
    
12. A tough, challenging, in-your-face question that will make all your advertising better.
    
    
13. A sure winner direct-mail campaign for just about any business.
    
    
14. The power of the hidden benefit: how to use this strategy to re-invest tired offers.
    
    
15. Five millionaires met on a Caribbean island, as a testament of the power of this one secret.
    
    
16. The power of risk reversal: how to create compelling guarantees.
    
    
17. The power of primacy and recency.
    
    
18. The sales letter trick most copywriters forget.

The Power Points Incredibly Detailed Index Makes All This Work For You As If I Was Sitting Right There, Waiting To Instantly Answer Any Question.

The INDEX is darned near magical. Putting together the Index was almost as herculean a project as was doing everything else.

This is a detailed, cross-cross-cross referenced, highly organized, easy to use Index, so you can get from question or topic to answers fast. Every Power Point is numbered, every page is numbered, and both sets of numbers are used in the Index.

You can go to the Index and instantly find all my Power Points for:

• Sales letters
• Offers
• Envelopes
• Order forms
• Multi-step marketing campaigns
• Promotional books
• Lead generation
• Using mailing lists
• Recorded messages
• Preparing for an important negotiation
• Reacting to sudden adversity
• Increasing a business cash flow
• Cleverly re-inventing a business
• Cheap, do-it-yourself market research
• Adding sizzle to a speech
• Etc., etc.

As big as my career experience.

I have consulted in over 176 different businesses, industries and professions, with clients ranging in size from less than a million dollars a year in sales to over a billion dollars a year in sales, and everything in between. My clients successful results have made me a marketing legend.

I have built, bought, sold businesses. Created publishing and marketing businesses for $500.00 to $5,000.00 that have subsequently produced millions of dollars in sales.

I have had enormous and embarrassing failures.

I have private clients in continuing relationships as long as 10 years, customers and subscribers who've been with me as long as 15.

I have faced hundreds of business problems, thousands of marketing challenges, turned losing projects into winners, multiplied profits and incomes, invented truly new and innovative methods and strategies, even revolutionized a few entire industries.

Every ounce of all that experience, successful and unsuccessful, is condensed and included in POWER POINTS.

POWER POINTS is so gigantic it can't even be put in one volume! POWER POINTS will be delivered to you in three large volumes: the first volume, Advertising, Marketing & Sales; the second, Personal Achievement & Productivity; & the third, Entrepreneurship & Business Success.

As an option, in addition to the Manuals, you can also get the entire POWER POINTS ENCYCLOPEDIA on a fully searchable CD-ROM. That means you can just pop that little doohickey in your computer, type in a couple of key words, and the CD-ROM instantly finds all the Power Points related to your key words. Or, you can just click on the subject category or individual Power Point(s) you're interested in seeing.

POWER POINTS was initially offered ONLY to my private clients and Inner Circle Members. It was then set for publication at $719.00. But Michael Kimble has published it in a different binding, in higher volume, and created cost savings he's decided to pass along to you. And (obviously) convinced me that this should be made available to all my customers -- not just Inner Circle Members.

Right now, you can get the entire POWER POINTS SYSTEM for just $299.00. A huge 50% discount from its initial retail price of $719.00. Or, order now and get the System Manuals AND the new CD-ROM for just $399.00, still a big 33% savings.

You might put thousands of dollars in your pocket from just one use of POWER POINTS. Imagine what you might make by asking it a question everyday?

Go ahead: worry me endlessly with your questions. Poke me in the side and ask me questions all day long. Roll me over and ask me a question in the middle of the damned night. Like a circus sea lion who does a somersault every time a dead fish is waved over its head, I will leap to alertness, ready and eager to give you my very best ideas, advice and answers at a moment's notice, any time, as often as you desire. That's what owning POWER POINTS enables you to do.

This really is THE ultimate Dan Kennedy product; if you've benefited from any of my products, then you must have this product.

Power Points by Dan Kennedy	$299.00
Power Points with CDs and Bonuses by Dan Kennedy	$399.00

"I have been using your materials and advice for two years, as Vice-President of Sales and Marketing for a mortgage company. I am directing a direct-mail campaign that sends over 75,000 pieces a month to homeowners all over the United States. Our direct-mail program has resulted in a 300% to 400% increase in sales and profit." -Doug Hinton, Seacoast Equities Inc., La Mesa, CA