Benefit #2



Case History

Challenge: Referrals And Sales Need Immediate Improvement
Result: A Direct Sales Pro Increases Sales 300% and Increases Referrals 100%!

" ... I attended Peter Lowe's Success Day in St. Paul [where Dan Kennedy was a featured speaker]. I purchased both sets of your tapes (including Magnetic Marketing) and promptly set to work. Although my company has a direct-mail program that I participated in, I had not developed any type of follow-up of my own. Using your system, I tripled my sales results and increased my referrals by 100%. Thank you!"

-- Karen Popken, Mary Kay Senior Sales Dir., Apple Valley, MN


In addition to everything Dan created for you, Dan has also included 102 -- yes, 102! - additional successful "Exhibits" created by others who have achieved immense success with their business marketing based on Dan's programs. These came from people just like you, who purchased previous editions of the Magnetic Marketing Course, took something, adapted it to their business, then sent it in with a report of extraordinary results.

These exhibits let you see exactly how business owners, marketing executives, and salespeople have very successfully adapted and used the "power documents" in the materials. By seeing how they've moved the "documents" from one business to another, from a different business to theirs, you can see how to do it too.

Included in these 102 Exhibits, you even get a "Cash Flow Surge Letter" ... 4 typed pages that brought in $58,000.00 of extra, cash business in 15 days for an art gallery owner and has been adapted, with similar success, in over a dozen different businesses. These four typed pages ALONE could easily be worth thousands of dollars to you.

Don't mistake this System for a big collection of "form letters," by the way. SOME of Dan's Marketing Systems are "letter driven." But virtually EVERY possible media, every effective method of getting your 'marketing message' out to your target markets is included in Dan's Systems. Dan's MAGNETIC MARKETING SYSTEM is a comprehensive, integrated package of help with marketing messages, target marketing, and every media and method.

A Note From Scott: This part of the course is worth thousands by itself. It is a great reference tool for me when I am looking for inspiration to create a new marketing campaign. I have used it for years, and will continue to use it into the future for years to come. Other people have come up with some great ideas that were inspired by Dan. Some of these people are probably in your same exact business, but in a different part of the country. You can use these ultra-successful samples to easily implement new strategies for your business with minimal risk and effort! Great stuff! When you read what Dan writes, listen to what he says on his tapes, and read through these exhibits, you start to literally see what makes a successful business building campaign work. The pattern begins to emerge so that it can be easily seized. Once you understand it, you will be able to create any result that you want with your business, start new businesses, and know that you will always be able to provide for yourself for the rest of your life. Very powerful.